Cinematic Commercials
Commercials Made Visceral
Cinematic commercials use creative visual storytelling to express the feeling of a brand, creating moments that connect with audiences through experience rather than instruction. View featured projects below.
Jaalsa Indian Fusion Restaurant & Bar
A visual campaign created to capture the atmosphere, energy, and experience of a night at Jaalsa.
The project combined menu photography, lifestyle imagery, and a fast-paced commercial designed to place the viewer inside the moment. The film follows a group of friends stepping into the space for a girls’ night out, intercut with vibrant food and drink preparation in motion. Through rhythm, movement, and texture, the work focused on making the experience feel inviting, social, and alive, allowing audiences to see themselves there before ever walking through the door.
Director / DP / Editor / Photographer: Hieu Luu Grip: Sara Jacobs
Rydy Bikes
A visual campaign created to express Rydy Bikes’ mission toward a more sustainable future.
Shot across Chicago and Springfield, the work paired cinematic camera movement and FPV drone footage to place the product within real urban environments. Alongside the brand film, an edgier, mood-driven studio commercial was crafted to highlight performance and features with a more focused visual intensity. The project also included product and lifestyle photography, building a cohesive visual system that balanced purpose, motion, and design.
Director / DP / Editor / Photographer: Hieu Luu Grip: Sara Jacobs
Avid Autosports
A commercial that reflects the experience and precision behind Avid Autosports’ approach to specialty and exotic vehicles.
The story follows a customer journey from arrival to departure, capturing the atmosphere of the dealership and the care behind each build. Alongside the brand piece, a dedicated product highlight was created for a custom Lamborghini Huracán, using cinematic movement and detail-driven shots to showcase the craftsmanship and presence of a standout vehicle in their collection.
Director / DP / Editor / Photographer: Hieu Luu Grip: Sara Jacobs
Empire Steakhouse and Bar
The story moves through multiple perspectives, from families gathered around the grill to friends sharing a night out and couples on a date, illustrating how Korean BBQ brings people together in different ways. Moody, cinematic lighting was used to shape the space and highlight the richness of the food and drinks, emphasizing warmth, texture, and energy throughout the restaurant.
Director / DP / Editor / Photographer: Hieu Luu Grip: Sara Jacobs
Jordan Minder Photography + Studio
The film captures Jordan in motion, from setting the scene to working closely with clients and reviewing images as they come to life. Through layered motion blur, expressive camera movement, and intentional lighting, the piece was designed to feel energetic and intuitive, translating the experience of creating into a visual language that mirrors her artistic approach.
Director / DP / Editor : Hieu Luu
Conn’s Hospitality
A series of commercials created to explore the range and character of Conn’s Hospitality’s businesses.
The work focused on capturing experience through motion, guiding viewers through spaces like WM Vans Coffee Shop and Trish and Mary’s Pub with fluid camera movement and paced energy. Designed to keep the audience engaged as they move through each environment, the films emphasized atmosphere, personality, and the feeling of being there, allowing each business to reveal itself through rhythm rather than explanation.
Director / DP / Editor / Photographer: Hieu Luu Grip: Sara Jacobs
A movement-driven commercial created to capture the energy and mindset behind Crème De La Clem Fitness.
Built around rhythm and motion, the piece focused on translating physical intensity into visual momentum, reflecting what the brand stands for beyond the workout itself. Through dynamic camera movement and pacing, the film emphasized motivation, presence, and the collective energy that defines the studio’s culture.
Crème De La Clem Fitness
Director / DP / Editor / Photographer: Hieu Luu Grip: Jordan Minder
Taki Taco
A lively, experience-driven commercial created to capture the joy and energy of Taki Taco.
The film highlights the shop’s rolled ice cream, taiyaki soft gelato, and milkshakes through fast, playful pacing, following different groups as they gather, laugh, and enjoy the space together. By pairing vibrant visuals with lively movement, the work focused on showcasing both the product and the atmosphere, inviting viewers to step inside and share the experience.
Director / DP / Editor / Photographer: Hieu Luu Grip: Sara Jacobs