Zhiyun-Tech
A Global Creative Partnership
Sáng Visuals was selected into Zhiyun-Tech’s global creator program from an international pool of applicants, marking the beginning of the partnership.
That initial connection grew into a four-year creative partnership producing global product commercials and cinematic social content across multiple campaigns. Working closely with Zhiyun-Tech’s marketing team, the collaboration was built on creative trust, early access to new releases, and the freedom to shape each project around movement, clarity, and real-world use.
Globally Selected Sponsorship
Selection into Zhiyun-Tech’s global creator program was based on prior work and demonstrated technical fluency, later expanding into a formal sponsorship and long-term collaboration.
Through the program, Sáng Visuals was supported with high-end equipment, special projects, and opportunities to contribute to global campaigns, while also collaborating across additional brand partnerships within Zhiyun-Tech’s network.
Weebill 3S x Crane M3S Product Launch
A pair of studio-driven launch commercials created to introduce Zhiyun-Tech’s Weebill 3S and Crane M3S gimbals.
Built around controlled light and deliberate motion, the films explored each product through macro detail, precise mechanical movement, and expressive lighting. With full creative control, the work focused on revealing performance through rhythm and atmosphere, using Zhiyun’s own tools to give the products weight, character, and presence in motion
Director/DP/Editor: Hieu Luu Grip: Daniel Tomlinson
Fiveray M20C Product Launch
A launch commercial created for Zhiyun-Tech’s Fiveray M20C, a compact RGB pocket light designed for flexibility and creative control.
The film centered on color as both function and concept, using layered RGB lighting to shape mood, contrast, and movement. By integrating the M20C alongside existing Zhiyun tools, the piece explored how small-scale lighting can dramatically shift atmosphere, turning technical capability into expressive visual language.
Director/DP/Editor: Hieu Luu
A pair of launch commercials created to explore the contrast between scale and power in Zhiyun-Tech’s Molus X100 and G60 lights.
The films leaned into cinematic tension, using practical effects and bold lighting techniques to emphasize how much output lives inside an unexpectedly small form. By pushing atmosphere, shadow, and texture, the work highlighted the intensity and versatility of the lights while maintaining a sharp, modern edge.
Molus X100 x Molus G60 Product Launch
Director/DP/Editor: Hieu Luu
Product Collaborations
Through the Zhiyun-Tech partnership, Sáng Visuals collaborated with select brands, including Hoxibekom and Batknight, to create launch films for their products.
Each piece approached the keyboards as objects of design and craft, using cinematic movement and creative lighting to highlight form, texture, and performance. The work translated tactile detail into visual rhythm, shaping launch films that felt precise, elevated, and expressive while remaining grounded in real-world use.
Director/DP/Editor: Hieu Luu
Cinematic Social Content
A series of cinematic pieces focused on real-world use and interaction with the tools.
These films explored products through hands-on moments, from cinematic unboxings to practical production demonstrations, emphasizing feel, movement, and presence over promotion. The goal was to show how the tools live within a workflow, capturing the rhythm of use and the experience of creating with them in real environments.
Director/DP/Editor: Hieu Luu Talent: Katey Richards
Educational Social Reels
A series of short-form vertical reels designed to teach through an engaging platform.
Built for speed and attention, these pieces translated product use into fast, engaging visual sequences that balanced instruction with cinematic movement.